Category - Internet Marketing

1
5 Subtle Email Writing Tips for Smoother Interactions
2
Make Money with WordPress and Google Adsense
3
What is Pay Per Click?

5 Subtle Email Writing Tips for Smoother Interactions

EmailEmail is now established itself as one of the preferred communication tools of business. Over 190 billion emails are sent worldwide per day, and that figure is growing year on year.
Despite many of us sending emails every day, very few people have received any training on how to get the right message across in an email.
In theory it’s simple. Just write what you’d like to say to someone in the email body and put a few words into the subject box to describe the message. Easy right?
Well, if we weren’t such sensitive, social beings it would be that simple. However, normally during a conversation we rely on subtle body language cues and voice tone etc. which aren’t there in an email.
Have you ever received an email from your boss which just read “please come to my office, 1pm.”? Your mind starts racing and you start to panic, thoughts of being in trouble for something fill your head, but it turns out to just be a chat about some pretty typical work topic. Chances are, your boss never realised that their email subject might have that effect. In their head it made perfect sense. However little did they know the anxiety it caused you.

Here are five tips on how to improve your email interactions and make people look forward to your emails landing in their inbox.

1. Use positive subjects

As mentioned in the previous paragraph, an email from your boss with the subject “please come to my office, 1pm.” will likely trigger anxiety in the recipient. Imagine receiving an email from your husband or wife with the subject “Jimmy had an accident”, you open it with your heart in your mouth only to realise your little boy had wet himself at school.
By keeping your subjects positive, people with begin to associate your name in their inbox with positive words. Subject such as “Looking forward to our meeting” or “great day to discuss that report” instantly instill warm feelings in the recipient. Pretty soon, people will look forward to receiving your next email.

2. Start personal

When receiving and email, it’s never fun to read lines and lines of work based requests with an impersonal tone. We get no warm feelings from work.
Start your emails off with something personal, this is a sure fire way to get their attention and make your communications much more enjoyable.
How about “Hope you had a good weekend. Did you do anything fun?” or “I heard you got promoted. Congrats! going out for a few drinks to celebrate?”.

3. Remove the ego

This is such an easy tip to implement, there’s no excuse for using it in every email.
Sometimes we can forget that it’s not all about us. We might not even notice the extent that we use the word ‘I’, but the recipients of our emails can.
Take the following paragraph as an example:

“Hi Dave,
I’d like to arrange a meeting today. I liked the presentation you did and if it’s okay I’d like to take it further”

See the difference it makes when you remove some of the I’s:

“Hi Dave,
Would like to arrange a meeting today. Liked the presentation you did and if it’s okay I’d like to take it further”

4. Sarcasm doesn’t work

This is one of the more widely known tips for effective email communication, yet it is still often overlooked. It’s so easy to assume that our joke is so obvious that we can get away with it occasionally. I’ve been guilty myself of numerous occasions. Sarcasm can come across as rudeness, so however tempted you may be to slip in some comical sarcasm, just don’t. If you absolutely must, then for the love of god use a smiley, you utter moron :)

5. Offer your support

Not in an emotional sense. Not unless they have brought up the fact that their beloved kitty has passed away under the wheels of a 4×4.
Simply put “If there’s anything else I can do, please feel free to contact me.” This immediately instills in their mind that you are not at all put out by their request.
The best bit is that they never, ever take you up on this. Only if they would have anyway. It’s simply a sentence that paints you in a positive, more helpful light.

Make Money with WordPress and Google Adsense

ChartThere are many different methods employed by people to make money online. And there are even more people claiming to be making thousands each month online, each only happy to share their secret with you if you just buy their ebook or join their premium subscription service.
Most of these ‘methods’ don’t work. Some of them used to, but now the markets are so saturated that the only people making money from them are the guys selling the spammy get-rich-quick products. As the old adage goes, during the California gold rush, the only people who made any money were the ones selling the picks!

There is one tried and true method to making money online however. A method that is based on a solid business model which has been around for decades in the print industry. Create compelling, useful content which people will want to come and read, and then sell advertising space.

Become a Blogger

The internet makes this method so much simpler these days. No longer do you have to go through a publisher to have your magazine published, then have a distributor deliver your magazine across the country. It’s as simple as setting up a blog, whacking some ads on there and writing content each day, or even just each week.

The hardest part of writing a blog is staying disciplined enough to write long, engaging articles consistently for weeks, months and even years without procrastinating or getting bored. I, along with many other bloggers find that to be one of the hardest parts of writing an online blog. Lack of persistence is the number one reason why most bloggers fail within their first year.

Choose your Subject

This step is incredibly important. If you want to still be able to write content for your blog six months down the line without wanting to claw your own eyeballs out, choose a topic that you are passionate about. A topic that you know intimately well, so that you have a lot of knowledge or useful opinions that you can share. Spend days, or even weeks on choosing the right subject area as this is probably the most important decision you will make and could be the difference between success and failure.

Set up a Blog

If you think you have got what it takes to become a successful blogger, then you need to start by purchasing web hosting. Nothing special, shared web hosting will be sufficient. I personally recommend eUKhost as they are affordable and pretty reliable. Plus their customer service is great.

As your blogging platform, WordPress is probably the best (certainly most popular) choice. If you’re technically challenged, hire a freelance specialist to do this for you using a site such as Elance. I strongly recommend reading my guide to hiring on elance first.

While you’re building your WordPress blog, create an account with Google Adsense and be sure to install an Adsense plugin for WordPress to create ads on your site. There are loads of other useful WordPress plugins, so have a look through the Wordress plugin directory for any that you think might add value to your site.

Start Blogging!

I recommend that you write an informative, well researched blog post at least every week. If you can, write one every day. Carefully proof read what you’ve done and spend time getting it just right. Would you return to a blog littered with spelling and grammatical errors?

Don’t expect to make money overnight. It can take months or even years to start generating revenue from your blog. The important thing is not to be dissuaded. Keep at it. Keep focused and keep writing good content. It is inevitable that eventually your traffic will increase and it will reach a tipping point where suddenly you will see an exponential growth of traffic.

Keep learning, improve your writing, working on your website and success is inevitable.

Good luck and happy blogging!

What is Pay Per Click?

ClickSo, you’ve been researching how to build traffic to your website and you’ve come across the term ‘pay per click’, or PPC. Or perhaps you’ve been talking you your website guy and he’s throwing about techie jargon like it’s going out of fashion. PPC, he assures you, is what you need to get your site ‘on Google’ and getting visitors.

So what is pay per click? and what can it do for your business?
In short, it’s about showing adverts on websites and search engines, to promote your site. You bid what you are willing to pay for a person to click on your advert, which is displayed when somebody searches for a specific keyword. Each time somebody sees your advert and wants to know more about what you have to offer, they click on the link in the advert and they are sent to your website. You pay some money each time somebody clicks on your advert, hence the name ‘pay per click’.

Meet Jeremy, A Real World Analogy for PPC

A good analogy for PPC would be paying a guy to stand in the street in front of your bricks and mortar store, holding a billboard advertising your wares. Let’s call this guy Jeremy.
Each time Jeremy gets somebody to come into your shop, you pay him £1.

The great thing about Jeremy is that he’s really meticulous in his record keeping. He keeps detailed logs of the number of people who have walked past his sign each hour, along with how many people proceeded to walk into your shop.

Jeremy is also really flexible. You can tell him just to hold his sign out on weekends, or maybe just in the mornings. He’s happy to change the wording on his sign to see if it brings more people into your shop, and if you pay him a bit more money, he’ll get right out there under people’s noses and make sure they see your sign. All the while, he’s keeping these detailed records for you to analyse and see which combination of factors works best for you.

As you can imagine, Jeremy is a great asset to any business. Now imagine that Jeremy can do ten times more than I’ve listed above, and he’s a robot. That’s PPC. Kind of.

PPC Platforms

There are a number of different PPC platforms on the internet. By platform, I mean a company which provides a service which allows you to log in and create adverts and set the adverts up to display to a range of people. PPC platforms handle all of the logging of data generated when ads are viewed and clicked on and they display reports to you so that you can make informed business decisions. Finally, PPC platforms provide a billing system which allows you to pay for your ads.

Google Adwords

The largest and most prevalent PPC platform, one which you have likely heard of before, is Google Adwords. If you’re just starting out using PPC to market your business, then you will want to start with Adwords.

Not only do Google provide the most advanced platform to make advertising easy, but since so many people use the Google search engine, there will be no shortage of people seeing your ads, and therefore, clicking on them and visiting your website. In case you’re not aware, your adverts will be displayed above and to the right hand site of search results on the google.com or google.co.uk search engines.

Bing Ads

Bing ads is Microsoft’s answer to Google Adwords. Albeit with less features and less traffic.

I would recommend saving Bing ads for when you have a successful campaign running on Google Adwords and you’re looking to expand your marketing presence.

PPC or SEO?

I have been asked many times in the past which to go with. PPC for the instant, targeted traffic, or SEO for it’s longterm ‘free’ source of visitors.

My answer has always been the same. Why go after half of the market when you can have the best of both? Any good online marketing campaign should cover both PPC and organic SEO. PPC provides you with a definitive, refined list of keywords, which you know lead to paying customers. You can use this keyword list to drive an effective long-term organic SEO campaign.

Copyright © 2013. Created by Hayden Kibble.