Category - Internet Marketing

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Advanced Operators: How to Google Search like a Pro
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5 Subtle Email Writing Tips for Smoother Interactions
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Make Money with WordPress and Google Adsense

Advanced Operators: How to Google Search like a Pro

Back in the early days of the internet, Google was simply a tool to bring back a list of pages with keywords which match your search criteria.

This is fundamentally what still happens, however the internet has grown a bit since then. Back in 2000, there were around 17 million websites on the internet. Now there are nearly a billion. Cataloging and indexing all of these billions of pages of content has become increasingly more difficult.

Considering all of those extra pages of content, it is becoming increasingly more important that you enter the best possible search criteria into Google to find the results which most closely match what you are looking for. Fortunately for us, Google provide a few handy advanced search operators which we can use.

Find pages containing quotes

Quotes are some of the most used tools in the Google Search arsenal. By wrapping words within your criteria in quotes, Google will only return results containing that quote. You can even mix quotes with individual words for maximum effect.

william shakespeare “to be or not to be is the question”

Exclude words from results

You can exclude any pages from your search results which contain a word by using the -exclude operator.

sea fish -mackerel

Search a specific site

Sometimes, you might find yourself wanting to search a website but their own search tool isn’t up to scratch. Never fear! You can use Google to search only that specific website instead.

site:www.reddit.com family guy

See a page which was recently removed/changed

If you ever find a web page has gone down, or perhaps it has been blocked or changed, you can often use Google’s cache to view the page (or rather, a cached copy of the page). Google’s search results have a little ‘Cached’ link next to each result. Alternatively, try the following seach:

cache:news.bbc.co.uk

These aren’t the only advanced search operators Google offers. There are quite a few. Check out the others on Google’s support pages.

 

 

 

 

5 Subtle Email Writing Tips for Smoother Interactions

EmailEmail is now established itself as one of the preferred communication tools of business. Over 190 billion emails are sent worldwide per day, and that figure is growing year on year.
Despite many of us sending emails every day, very few people have received any training on how to get the right message across in an email.
In theory it’s simple. Just write what you’d like to say to someone in the email body and put a few words into the subject box to describe the message. Easy right?
Well, if we weren’t such sensitive, social beings it would be that simple. However, normally during a conversation we rely on subtle body language cues and voice tone etc. which aren’t there in an email.
Have you ever received an email from your boss which just read “please come to my office, 1pm.”? Your mind starts racing and you start to panic, thoughts of being in trouble for something fill your head, but it turns out to just be a chat about some pretty typical work topic. Chances are, your boss never realised that their email subject might have that effect. In their head it made perfect sense. However little did they know the anxiety it caused you.

Here are five tips on how to improve your email interactions and make people look forward to your emails landing in their inbox.

1. Use positive subjects

As mentioned in the previous paragraph, an email from your boss with the subject “please come to my office, 1pm.” will likely trigger anxiety in the recipient. Imagine receiving an email from your husband or wife with the subject “Jimmy had an accident”, you open it with your heart in your mouth only to realise your little boy had wet himself at school.
By keeping your subjects positive, people with begin to associate your name in their inbox with positive words. Subject such as “Looking forward to our meeting” or “great day to discuss that report” instantly instill warm feelings in the recipient. Pretty soon, people will look forward to receiving your next email.

2. Start personal

When receiving and email, it’s never fun to read lines and lines of work based requests with an impersonal tone. We get no warm feelings from work.
Start your emails off with something personal, this is a sure fire way to get their attention and make your communications much more enjoyable.
How about “Hope you had a good weekend. Did you do anything fun?” or “I heard you got promoted. Congrats! going out for a few drinks to celebrate?”.

3. Remove the ego

This is such an easy tip to implement, there’s no excuse for using it in every email.
Sometimes we can forget that it’s not all about us. We might not even notice the extent that we use the word ‘I’, but the recipients of our emails can.
Take the following paragraph as an example:

“Hi Dave,
I’d like to arrange a meeting today. I liked the presentation you did and if it’s okay I’d like to take it further”

See the difference it makes when you remove some of the I’s:

“Hi Dave,
Would like to arrange a meeting today. Liked the presentation you did and if it’s okay I’d like to take it further”

4. Sarcasm doesn’t work

This is one of the more widely known tips for effective email communication, yet it is still often overlooked. It’s so easy to assume that our joke is so obvious that we can get away with it occasionally. I’ve been guilty myself of numerous occasions. Sarcasm can come across as rudeness, so however tempted you may be to slip in some comical sarcasm, just don’t. If you absolutely must, then for the love of god use a smiley, you utter moron :)

5. Offer your support

Not in an emotional sense. Not unless they have brought up the fact that their beloved kitty has passed away under the wheels of a 4×4.
Simply put “If there’s anything else I can do, please feel free to contact me.” This immediately instills in their mind that you are not at all put out by their request.
The best bit is that they never, ever take you up on this. Only if they would have anyway. It’s simply a sentence that paints you in a positive, more helpful light.

Make Money with WordPress and Google Adsense

ChartThere are many different methods employed by people to make money online. And there are even more people claiming to be making thousands each month online, each only happy to share their secret with you if you just buy their ebook or join their premium subscription service.
Most of these ‘methods’ don’t work. Some of them used to, but now the markets are so saturated that the only people making money from them are the guys selling the spammy get-rich-quick products. As the old adage goes, during the California gold rush, the only people who made any money were the ones selling the picks!

There is one tried and true method to making money online however. A method that is based on a solid business model which has been around for decades in the print industry. Create compelling, useful content which people will want to come and read, and then sell advertising space.

Become a Blogger

The internet makes this method so much simpler these days. No longer do you have to go through a publisher to have your magazine published, then have a distributor deliver your magazine across the country. It’s as simple as setting up a blog, whacking some ads on there and writing content each day, or even just each week.

The hardest part of writing a blog is staying disciplined enough to write long, engaging articles consistently for weeks, months and even years without procrastinating or getting bored. I, along with many other bloggers find that to be one of the hardest parts of writing an online blog. Lack of persistence is the number one reason why most bloggers fail within their first year.

Choose your Subject

This step is incredibly important. If you want to still be able to write content for your blog six months down the line without wanting to claw your own eyeballs out, choose a topic that you are passionate about. A topic that you know intimately well, so that you have a lot of knowledge or useful opinions that you can share. Spend days, or even weeks on choosing the right subject area as this is probably the most important decision you will make and could be the difference between success and failure.

Set up a Blog

If you think you have got what it takes to become a successful blogger, then you need to start by purchasing web hosting. Nothing special, shared web hosting will be sufficient. I personally recommend eUKhost as they are affordable and pretty reliable. Plus their customer service is great.

As your blogging platform, WordPress is probably the best (certainly most popular) choice. If you’re technically challenged, hire a freelance specialist to do this for you using a site such as Elance. I strongly recommend reading my guide to hiring on elance first.

While you’re building your WordPress blog, create an account with Google Adsense and be sure to install an Adsense plugin for WordPress to create ads on your site. There are loads of other useful WordPress plugins, so have a look through the Wordress plugin directory for any that you think might add value to your site.

Start Blogging!

I recommend that you write an informative, well researched blog post at least every week. If you can, write one every day. Carefully proof read what you’ve done and spend time getting it just right. Would you return to a blog littered with spelling and grammatical errors?

Don’t expect to make money overnight. It can take months or even years to start generating revenue from your blog. The important thing is not to be dissuaded. Keep at it. Keep focused and keep writing good content. It is inevitable that eventually your traffic will increase and it will reach a tipping point where suddenly you will see an exponential growth of traffic.

Keep learning, improve your writing, working on your website and success is inevitable.

Good luck and happy blogging!

Copyright © 2013. Created by Hayden Kibble.