I am a freelance SEO consultant in Chester, Cheshire. I have worked for over 20 years in digital marketing, not just SEO but also paid advertising, web design, web development, social media, but I eventually became an SEO specialist.
I have been helping clients market their businesses online for over two decades using proved SEO techniques. If you aren’t investing in digital marketing in 2022, they you are already behind your competition. If you have come here looking for Chester SEO services, read on.
SEO Services I Offer
- Technical analysis of your website and infrastructure
- Analysis of your business, your KPIs and place in the market
- Analysis of your website structure and content
- Analysis of your link profile (websites that link to your site)
- Competitive analysis of your main competitors
- On-page optimisations to your website
- Keyword research
- Strategic content marketing
- Online brand development and strategic link placement
SEO Specialist vs Digital Agency
These days most businesses have sadly been let down by digital agencies. I have worked in agencies across the North West for many years, and founded and grew my own for 5 years.
Agencies, like any business, exist to make profit. To grow an agency, you have to be more focused on growing your revenue and paying staff, than on helping businesses.
This leads to a situation where you have a salesman (usually the Managing Director) who focuses solely on creating sales presentations and visiting potential clients. They may talk the talk, but as soon as they have sold you the dream and hooked you into a contract, he disappears, on to sign up the next client.
The person who is managing your SEO account is usually a bright young SEO exec with under 2 years experience. They are pushed from pillar to post trying to please an ever growing list of clients. Your SEO cannot get the attention it needs in this environment.
The result, is that you end up receiving a monthly report, detailing how they have published x blog posts and built x number of links, but no meaningful results!
Enter the SEO specialist
Through experience I have solved the main business challenges facing SEO agencies, allowing me to give every client SEO contract the care, attention and expertise it requires to grow Google rankings, traffic and ultimately profit for my clients.
I’m always happy to discuss your marketing strategy and offer advice on how you can improve your take your business to the next level online. Digital marketing is my passion and my career. Since I built my first website in the year 2000, I have been building websites and marketing them online.
I have worked with many of the UK’s leading brands in a wide array of sectors from small plumbing companies to international brands. If you have a website and want customers, I can help you.
Whilst working for many years at some of the top digital agencies in Liverpool, Chester and Warrington, I have had the privilege of working with some large and well respected brands including:
During my career I have had the opportunity to work with some brilliant minds and I have learned from every single relationship I have formed.
I have worked with many businesses over the years from global brands to one-man accountants. During that time I have identified my ideal client profile, who for various reasons I have found to be a good fit.
What is SEO?
SEO, or Search Engine Optimisation, is the practice of optimising a web site so that it ranks higher on search engines for a given keyword.
It goes without saying that if your website appears at the top of Google results for the term ‘blue widgets’, then more people are going to click through to your website and thus, hopefully, buy more of your awesome blue widgets.
Proven SEO Techniques
Now the SEO industry has taken a few hits over the years due to people claiming to be SEO professionals, who are, for want of a better phrase, inexperienced chancers. Beware of bold claims of ‘hitting the #1 spot in 4 weeks’, people who don’t know what they are doing can do more harm than good to your site and ultimately get your site penalised by Google.
As an experienced digital marketing consultant, I only utilise strictly white-hat SEO strategies for my SEO clients, following the below tried-and-tested process which has delivered strong results time and time again:
Results don’t lie. I have grown the online presence of hundreds of brands using rock-solid, safe strategies which all follow these core areas:
This involves analysing your website and social media presence to make sure everything is 100% correct and working efficiently. Beware: everything may look okay to the casual user, but there could be underlying technical issues and inefficiencies that Google will be considering when ranking your website.
I follow up the technical SEO with analysis on your top competitors in the search rankings for your target keywords. Competitors can be a goldmine data which can help with the next step (keyword research). By taking insight from your top competitors and applying them to your website, we can match (and even surpass) their success.
One of the secrets to good SEO is identifying opportunities and exploiting them. By finding low competition keywords that tie in with your service offering, and using them as a focus for content marketing, I can help you achieve good rankings and thus deliver traffic (visitors) to your website.
Arguably the most important step of the whole process. By taking the analysis gained from the previous steps, I produce content for your website that meets the needs of potential customers in some way and also meets Google’s exacting standards. Google will hopefully then reward us by giving the content good rankings for our chosen keywords, which in turn leads to more targeted visitors to your website.
This is probably the most difficult step to get right. It’s also an area where many well-meaning SEO ‘professionals’ mess up and can cause more harm than good. I have seen countless websites with poor quality, ‘spammy’ links which have been penalised by Google.
I only gain natural links to my clients websites, by producing great content that website owners want to link to. I only use white-hat techniques at every step of the way, which are fully endorsed by Google themselves.
Shady blackhat and poor quality links may sometimes work for a short period, eventually, your website can be manually reviewed by one of Google’s search quality raters. This can cause a website to lose it’s rankings overnight and it can be very difficult (and expensive) to recover from this.
The below chart gives some idea of the various aspects of SEO. This is an over-simplification, a lot goes on within each of these areas, however, this should give some idea of the top-level areas covered by my SEO service.
My ideal client…
- Is an existing SME business with a website that for whatever reason, is not performing as well as it should
- Has a product or service that they are passionate about, and adds value to the world
- Is done with poor quality results from agencies, and is ready to work with a real expert
- Understands the value of investing in marketing and SEO
- Has patience and understands the benefit of slow, steady, long-term growth
If that describes your business then give me a call, I’d love to help you succeed online!
If you’d like to discuss more how I can help your business thrive in the digital world, feel free to contact me using the form below and I’ll call you right back!