Writing an SEO friendly blog post can be quite challenging, especially when you’re dealing with writer’s block. It’s hard to come up with new ideas and find creative ways to express your thoughts and feelings, while at the same time making it SEO friendly.
Use these blog writing SEO tips when writing new blog posts and you’re half way there.
1 Keyword Research First
There is no point in writing a blog post without doing research about the topic first. Keyword research is the foundation of an SEO friendly blog post and can help you get your post noticed by search engines. When researching keywords, look for terms related to the topic that have a high search volume and low competition. This will allow your post to rank higher in the search engine results pages. Your aim is to find target keywords that have a decent search volume (100-1000 monthly searches), yet aren’t too competitive. Your keywords should match the search intent (what visitors are actually looking for).
The result of your keyword research should be a primary keyword (or focus keyword) and a few related keywords.
2 Fix Your Technical SEO
Technical SEO is an important aspect of website optimization. It uses specific strategies and tactics to ensure that a website is setup in a way so that search engines can easily it. This includes making sure the site and images are properly optimized, the code is up-to-date and structurally sound, all pages are indexable, and other technical details are taken care of. By understanding how search engine crawlers function, webmasters can improve the performance of their websites and increase chances of better search engine rankings. Technical SEO is all about helping search engines find your website faster, providing more accurate information to them than ever before, improving page speed and making website navigation easier for users. Therefore, implementing technical SEO correctly can be very beneficial for businesses competing in the digital world.
Making your website fast is an important part of SEO and improving its ranking in search engine results. There are a few steps that you can take to ensure that your website loads quickly, making it easier for visitors to access the content.
Finally, use Google Page Speed Insights to identify any other factors that may be slowing down your website.
3 Write Valuable Content
A well optimized, high quality blog post achieves nothing if people don’t want to read it. Think about your website visitors and what they want to gain from reading your blog post. Offer them valuable information and offer solutions to their problems or questions. You can do this by writing detailed content that is easy to read and understand, as well as providing additional resources such as links to other websites or articles related to the topic you’re discussing in your post.
Search engines can see when visitors stay on your site or if they hit the back button. This tells them whether your content is valuable and engaging.
Content length can affect the ranking of a post in search engine results pages, so it’s important to know what the best length is for SEO purposes. Check out the top 3 pages ranking on Google for your target keyword, then write a slightly longer blog post.
4 Create Catchy Titles and Headers
Creating catchy titles and headers for each blog post is essential for SEO purposes. Crafting headlines that are unique, informative, and eye-catching will help draw readers in and increase your chances of being found by search engines. Make sure to include relevant keywords in the titles to help boost your SEO. Your blog post title should contain your target keyword and draw visitors in from the google search listings.
5 Use your target keywords
The target keywords you identified during your keyword research should be used naturally in the headers and subheadings. You should use your primary keyword a few times throughout the blog content, along with any other particular keywords.
Some other places to add your keyword is in the META description, anchor text of links and the ALT tags of image. Be careful not to overdo it though, otherwise search engines might consider it keyword stuffing and you could get your site penalized, so it loses its position in the Google search results.
If you are using WordPress, use an SEO plugin such as Yoast or Rank Math to help with keyword optimisation.
6 Include Relevant Links and Images
Including relevant links throughout your blog post to relevant content is an effective way to increase your SEO ranking. Linking to other pages on your site or external sources helps search engines such as Google understand how your content relates to other blog posts, as well as give readers additional information about the topic you are writing about. In addition, including images can help to break up the text and make your blog post more visually appealing.
7 Keep the Content Fresh and Unique
Search engines love content that is fresh and unique. If you are writing about a topic that has already been covered, try to find new angles for your blog post. Focus on providing valuable insights and avoid copying other people’s work. The more original content you produce, the higher chance of achieving good search rankings.
8 Promote Your Blog Post on Social Media
Once you have published your blog post, it’s important to promote it across social media platforms. This is a great way to increase the visibility of your content and reach new audiences. You can create tweets or posts with an attractive thumbnail image that links back to your blog post. You can also join relevant groups and communities on Facebook, Twitter, LinkedIn, and other social networks to help spread the word about your content.
Sharing a link to social media can have an incredibly positive impact on SEO. When people share your content through a link to their network, they are taking responsibility for it and announcing it to their friends, family, and colleagues. This endorsement shows that what you have created is worth sharing, improving the visibility of your content and increasing the reach of your brand. Social signals also tell search engines that people are interested in this piece of information, which can boost SEO rankings in the search results over time. Ultimately, by sharing the links to social media, not only are you getting more eyes on your website but you’re also telling search engines to take notice of it as well.
9 Optimize for Mobile
With more and more people searching for information on their mobile devices, it is essential that your blog posts are optimized for mobile devices. Make sure that all of your images, links, and text are properly formatted for mobile so that readers can easily navigate your blog post.
These are just a few tips to help you write SEO friendly blog posts. With some practice and patience, you’ll be able to create content that will not only drive more traffic to your website but also generate more leads.
10 Hire an SEO Specialist
An SEO specialist is an expert who understands the complex nature of SEO and has insight about the inner workings of search engines and can use this knowledge and experience to help your website rank higher in organic search results.
Hiring an SEO consultant can help you create content that is optimized for greater visibility, as well as provide guidance on how to adjust your website and content to ensure it remains visible in the search engine rankings. Additionally, an SEO specialist can also help you stay up-to-date with algorithm changes and identify areas where you can improve your site’s usability and ranking potential. Not only that, but you will find they can often give valuable insight into digital marketing in general.
At the end of the day, by investing in an SEO specialist, you are investing in your website’s future success and potential to generate more leads and traffic.
The Bottom Line
Following these few simple steps will help you optimize your blog posts for SEO and increase your chances of ranking higher in search engine results pages. Doing keyword research first will give you a good idea of what topics to write about and what words people are using to find content like yours. Creating catchy titles and headers, including relevant links and images, keeping the content fresh and unique, and promoting your blog post on social media should help you increase your SEO ranking. Lastly, it is important to optimize for mobile devices so that readers can access your blog posts from any device. With some effort and patience, you should be able to increase your SEO ranking and start seeing more visitors to your website. Good luck!