Category - Internet Marketing

How To Choose A Good Digital Marketing Consultant
Advanced Operators: How to Google Search like a Pro
5 Subtle Email Writing Tips for Smoother Interactions

How To Choose A Good Digital Marketing Consultant

So, you’re looking to hire someone to help with your digital marketing. How do you choose a good digital marketing consultant and not end up hiring a snake-oil salesman? Here’s some top tips for hiring a specialst.

What practical experience do they have?

Anyone can talk the talk, but can they walk the walk? Ask for examples of previous clients they have worked with, along with technical details of their achievements.

Look for at least 8 years experience working in digital marketing. Ideally they would have experience working within and alongside a number of agencies and other businesses. If they have worked in different positions within those agencies, that is a bonus.

Testimonials from past clients

Any half decent consultant should be able to reel off at least half a dozen examples of past successes they have had. They should be able to give the names of clients who can testify. If they’ve really made a positive impact, they should be only too happy to provide a testimonial, right?

Even better, after they have named some businesses they have helped, ask if you can cold call those businesses to verify. If the consultant is being totally honest, they shouldn’t have any problem with that. If they have a valid reason not to, perhaps due to a NDA or other personal reason, it would only be fair to give them the benefit of the doubt, but they should at least be okay with you calling a couple.

Thorough understanding of digital marketing

If you have digital marketing experience yourself, have a call with the consultant to discover where they are at. Ask some probing questions, preferably a few you know the answer to, to see if they genuinely get it.

Ask them to take a look at your website to see if they can identify any potential areas that can be improved. Usually, there will be all kinds of issues and potential improvement areas. Even if they don’t find anything, they should at least be able to explain their process for auditing websites.

Review their website

How can someone be expected to improve your website when they can’t even get their own right?

A good digital marketing consultant should have a compelling website that ranks well for ‘digital marketing consultant [area]’. There should be no obvious technical issues and it should load quickly and display correctly on mobile.

Review their LinkedIn profile

Their LinkedIn profile should list some of the businesses they have worked with and their skills etc. They should normally have a pretty complete and well-compiled profile page with a couple of testimonials at least.

Advanced Operators: How to Google Search like a Pro

Back in the early days of the internet, Google was simply a tool to bring back a list of pages with keywords which match your search criteria.

This is fundamentally what still happens, however the internet has grown a bit since then. Back in 2000, there were around 17 million websites on the internet. Now there are nearly a billion. Cataloging and indexing all of these billions of pages of content has become increasingly more difficult.

Considering all of those extra pages of content, it is becoming increasingly more important that you enter the best possible search criteria into Google to find the results which most closely match what you are looking for. Fortunately for us, Google provide a few handy advanced search operators which we can use.

Find pages containing quotes

Quotes are some of the most used tools in the Google Search arsenal. By wrapping words within your criteria in quotes, Google will only return results containing that quote. You can even mix quotes with individual words for maximum effect.

william shakespeare “to be or not to be is the question”

Exclude words from results

You can exclude any pages from your search results which contain a word by using the -exclude operator.

sea fish -mackerel

Search a specific site

Sometimes, you might find yourself wanting to search a website but their own search tool isn’t up to scratch. Never fear! You can use Google to search only that specific website instead. family guy

See a page which was recently removed/changed

If you ever find a web page has gone down, or perhaps it has been blocked or changed, you can often use Google’s cache to view the page (or rather, a cached copy of the page). Google’s search results have a little ‘Cached’ link next to each result. Alternatively, try the following seach:

These aren’t the only advanced search operators Google offers. There are quite a few. Check out the others on Google’s support pages.





5 Subtle Email Writing Tips for Smoother Interactions

EmailEmail is now established itself as one of the preferred communication tools of business. Over 190 billion emails are sent worldwide per day, and that figure is growing year on year.
Despite many of us sending emails every day, very few people have received any training on how to get the right message across in an email.
In theory it’s simple. Just write what you’d like to say to someone in the email body and put a few words into the subject box to describe the message. Easy right?
Well, if we weren’t such sensitive, social beings it would be that simple. However, normally during a conversation we rely on subtle body language cues and voice tone etc. which aren’t there in an email.
Have you ever received an email from your boss which just read “please come to my office, 1pm.”? Your mind starts racing and you start to panic, thoughts of being in trouble for something fill your head, but it turns out to just be a chat about some pretty typical work topic. Chances are, your boss never realised that their email subject might have that effect. In their head it made perfect sense. However little did they know the anxiety it caused you.

Here are five tips on how to improve your email interactions and make people look forward to your emails landing in their inbox.

1. Use positive subjects

As mentioned in the previous paragraph, an email from your boss with the subject “please come to my office, 1pm.” will likely trigger anxiety in the recipient. Imagine receiving an email from your husband or wife with the subject “Jimmy had an accident”, you open it with your heart in your mouth only to realise your little boy had wet himself at school.
By keeping your subjects positive, people with begin to associate your name in their inbox with positive words. Subject such as “Looking forward to our meeting” or “great day to discuss that report” instantly instill warm feelings in the recipient. Pretty soon, people will look forward to receiving your next email.

2. Start personal

When receiving and email, it’s never fun to read lines and lines of work based requests with an impersonal tone. We get no warm feelings from work.
Start your emails off with something personal, this is a sure fire way to get their attention and make your communications much more enjoyable.
How about “Hope you had a good weekend. Did you do anything fun?” or “I heard you got promoted. Congrats! going out for a few drinks to celebrate?”.

3. Remove the ego

This is such an easy tip to implement, there’s no excuse for using it in every email.
Sometimes we can forget that it’s not all about us. We might not even notice the extent that we use the word ‘I’, but the recipients of our emails can.
Take the following paragraph as an example:

“Hi Dave,
I’d like to arrange a meeting today. I liked the presentation you did and if it’s okay I’d like to take it further”

See the difference it makes when you remove some of the I’s:

“Hi Dave,
Would like to arrange a meeting today. Liked the presentation you did and if it’s okay I’d like to take it further”

4. Sarcasm doesn’t work

This is one of the more widely known tips for effective email communication, yet it is still often overlooked. It’s so easy to assume that our joke is so obvious that we can get away with it occasionally. I’ve been guilty myself of numerous occasions. Sarcasm can come across as rudeness, so however tempted you may be to slip in some comical sarcasm, just don’t. If you absolutely must, then for the love of god use a smiley, you utter moron 🙂

5. Offer your support

Not in an emotional sense. Not unless they have brought up the fact that their beloved kitty has passed away under the wheels of a 4×4.
Simply put “If there’s anything else I can do, please feel free to contact me.” This immediately instills in their mind that you are not at all put out by their request.
The best bit is that they never, ever take you up on this. Only if they would have anyway. It’s simply a sentence that paints you in a positive, more helpful light.

Copyright © 2018. Created by Hayden Kibble.